Sparkling Ice | Anything But Subtle Campaign

Anything But Subtle was created to make Sparkling Ice stand out from the quiet, clean world of sparkling waters. Our team focused on bringing bold flavor to life—literally—through smashed fruit, punchy color, and energetic design. The campaign leaned into fun, flavor-forward visuals that felt vibrant, playful, and refreshingly different.

I conceptualized and executed alongside a team of Art Directors, helping bring the Anything But Subtle vision to life across video, in-store POS, swag, activations, email marketing, social media, and supporting campaigns. I also collaborated closely with copywriters to shape and keyframe the Flavor Lab video series, ensuring the campaign’s bold, energetic tone carried through in every medium.

Loud, juicy, and unmistakably Sparkling Ice—this campaign made flavor impossible to ignore

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