American Standard Campaign

This campaign reimagined American Standard through a more human, residential lens—shifting from a commercial tone to one rooted in real family life. We told the story of a family growing older in their home, highlighting how American Standard’s HVAC systems stand the test of time and seasons.

I collaborated with a copywriter on the script and keyframes, developed the shot list, and helped select talent and wardrobe to reflect the story’s evolving timeline. On set, I worked closely with the production team to ensure visual consistency across the commercial, print, and social executions.

The result: a heartfelt, multi-channel campaign that proved performance and comfort can go hand in hand.

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